From a well-placed kick by “Mrs. Nuttington” to the body-checks by former Vegas Golden Knights hockey player Ryan Reaves, the public outreach campaigns by the Southern Nevada Water Authority (SNWA) and its ad agency have made people laugh, gasp and save water. SNWA’s Beth Moore gives the scoop on how these successful campaigns are created and the challenge of reaching the entire Las Vegas Valley on a limited budget. She also dishes fun, behind-the-scenes details about some of the more popular ads on episode 29 of the Water Smarts Podcast, “GET REAL: Campaigns that make you laugh, gasp and turn down your watering clock.”
Water Smarts Podcast Hosts: Bronson Mack and Crystal Zuelke